About This Role

We're looking for a social media marketer to run Instagram and Facebook for a children's dance studio in Austin, meet with the team in person once a week, and turn the studio's class footage into posts, Reels and graphics that bring in new families.

Location: Austin, TX only. You must live in the Austin area and meet with the owner in person once a week at the studio.

Budget: $650 per month, ongoing

What you'll deliver each month
Social media:

16 posts a month on Instagram and Facebook (4 a week) across both locations: class spotlights, teacher features, camps and birthday parties. Playful captions in the studio's voice, a monthly content calendar, and comments and DMs answered the same day.

Video: 6 Reels a month cut and captioned from class and performance clips the teachers capture. Filming stays with the studio; you handle editing and posting.

Design: 8 graphics a month in the studio's visual identity: camp and holiday-break flyers, birthday-party promos, schedule announcements and Story templates.

How the work runs
One in-person meeting a week with the owner to review the calendar, collect footage and plan the next week.

Everything else is done on your own schedule.
A short monthly report on reach, engagement and inquiries from social.

You're a fit if you:
Live in Austin and can be at the studio weekly.
Have run Instagram and Facebook for a local business, ideally kids, family, fitness or education.

Edit short-form video in CapCut or similar and design in Canva or Adobe.

Write with a light, friendly voice that parents respond to.

In your proposal: share two or three accounts you've managed and one Reel you're proud of.

Responsibilities

• Develop and execute monthly content calendars aligned with each client's brand voice and objectives
• Create or source graphics, Reels, Stories, and written posts across Instagram, Facebook, TikTok, and LinkedIn
• Grow follower counts and engagement rates through community management and targeted outreach
• Monitor platform analytics and deliver structured monthly performance reports with actionable recommendations
• Plan and manage paid social ad campaigns including boosted posts, awareness, and retargeting
• Stay current with platform algorithm updates and emerging content formats
• Collaborate with clients on campaign themes, product launches, and seasonal promotions

Qualifications

• 2+ years of experience managing social accounts for brands or marketing agencies
• Portfolio demonstrating tangible follower growth and measurable engagement results
• Proficiency with Canva, Adobe Express, or equivalent content creation tools
• Working knowledge of Meta Business Suite, Later, Buffer, Hootsuite, or similar scheduling platforms
• Strong copywriting ability — compelling captions, CTAs, and brand-consistent messaging
• Foundational understanding of paid social strategy and ad performance metrics
• Reliable communication and timely response to client revisions

Skills & Tools