About This Role

We’re looking for a social media content creator to run Instagram and Facebook for an independent hair salon about 30 minutes south of Boston, Massachusetts. The salon has a small team of stylists and wants a steady stream of Reels and photos that show real transformations, services, products and the stylists themselves.

What we need each month:

Filming and photography — 2 salon visits a month, timed around appointments, to capture transformations, services, products and short stylist intros. Deliver 8 edited Reels (captions, trending audio) plus before-and-after photos from each visit.
Social media — 12 Instagram and Facebook posts a month (3 a week) built from the shoots, with captions and hashtags, plus comments and DMs answered the same day.
Content ideas and reporting — a monthly list of trend and content ideas the team can capture between visits, and a short monthly report on followers and booking inquiries.

Must-haves: you’re within driving distance of the Mansfield, MA area and can be on site twice a month; you shoot and edit vertical video on a phone or camera (CapCut or Premiere); you have beauty, salon or lifestyle content in your portfolio.

Budget: $680/month, ongoing. Month to month to start, with the goal of a long-term arrangement.

To apply, share 2 or 3 salon, beauty or small-business Reels you’ve produced and tell us how far you are from Mansfield.

Responsibilities

• Develop and execute monthly content calendars aligned with each client's brand voice and objectives
• Create or source graphics, Reels, Stories, and written posts across Instagram, Facebook, TikTok, and LinkedIn
• Grow follower counts and engagement rates through community management and targeted outreach
• Monitor platform analytics and deliver structured monthly performance reports with actionable recommendations
• Plan and manage paid social ad campaigns including boosted posts, awareness, and retargeting
• Stay current with platform algorithm updates and emerging content formats
• Collaborate with clients on campaign themes, product launches, and seasonal promotions

Qualifications

• 2+ years of experience managing social accounts for brands or marketing agencies
• Portfolio demonstrating tangible follower growth and measurable engagement results
• Proficiency with Canva, Adobe Express, or equivalent content creation tools
• Working knowledge of Meta Business Suite, Later, Buffer, Hootsuite, or similar scheduling platforms
• Strong copywriting ability — compelling captions, CTAs, and brand-consistent messaging
• Foundational understanding of paid social strategy and ad performance metrics
• Reliable communication and timely response to client revisions

Skills & Tools