About Sasikumar
SUMMARY
Innovator and entrepreneur with 18 years in digital creative and business leadership. Experienced in all aspects of Web Design, Web Development, Content Management, Digital Marketing, SEO, Web Analyst, E-Commerce Specialist, Project Management and Mentorship with a Master of Computer Applications (MCA) focuses in Computer Science from Bharathidasan University. Developed strong interpersonal and communication skills while working abroad. Ambitious and enthusiastic, ability to learn and adapt quickly and provide results under pressure. Looking to work in a challenging position within an entrepreneurial minded company where I can leverage my skills and creativity.
AREAS OF EXPERTISE
• Fluent in coding, testing, debugging, documentations and implements web applications using a variety of languages and platforms such as HTML5, CSS3, Adobe Photoshop, PHP, AJAX, JavaScript, XML
• Managed the overall E-Commerce strategy to meet sales targets and business goals
• Design web pages to deliver high quality user experience, promote conversion and lead generation while adhering to best practices
• Excellent customer service mindset and super communication skills (written, oral and electronic)
• Strong understanding of digital marketing channel mechanics and analytics (SEO, SEM, Direct Response, Display, Affiliate, Social Media, Influencer, Email)
• Excellent presentation skills, ability to work independently as well as collaboratively
• Knowledge of interest in emerging web technologies, mobile devices and cross-browser experiences
• High-level knowledge in Google Analytics, including strategy, implementation, validation and custom reporting, specifically to establish and track goals and conversions
• Well understanding of website best practices, emerging digital trends, user experience, and SEO
• Assist with the creative direction of site and create mock-ups/prototypes using Content Management System
• Strong understanding of industry-leading CMS/ E-Commerce (WordPress, OpenCart, Magento, BigCommerce, Joomla, Shopify etc.)
• Ensure site appears properly on all target browsers and internet services (according to W3C standards) including Windows, Mac and mobile devices.
• Strong understanding of SEO principles and ensuring that website UX/UI will adhere to them
• Proven ability to manage high volumes of work to meet aggressive deadlines
• Experience with testing platforms (Selenium IDE, WebDriver, Google Optimize A/B Testing)
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Able to handle day-to-day website maintenance tasks on multiple projects simultaneously
• Creating documentation, collaborating with stakeholders to support content development
• Demonstrated ability to collaborate within cross-functional teams
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint); Office360 and OneDrive
• Self-motivated, have a high level of attention to detail, and have a creative and imaginative mind
• Prepare POC and Domo to Client for new business proposals
• Subject Matter Experts (SMEs) to create high-quality presentations, PowerPoint decks and maintain knowledge management web portal
• Trainer and coach for Web Design, Web Development, Content Management, Digital Marketing, SEO
• Daily monitor and tracking websites via Google Tag Manager and Keep web page testing via Google Optimizer