About Caitlin
I am currently based in New York City and have been working for a music management and consulting company here since 2015. What started out as a personal assistant position for the CEO––who is also a gigging musician in the city as well as a music educator at Columbia––expanded into a greater role within the company that I have had the immense fortune of growing into. I currently manage both personal and company social media accounts, with a focus in branding and content creation/consistency. I specialize in B2B projects for my employers and work on connecting our company to vendors that align with our brand. And a pet project of mine this year has been focusing on brainstorming new services/business ventures for the company to increase revenue––specifically franchising opportunities and app building. The work I do is 90% remote and nearly entirely on my own schedule so independent time management is something I lead with as a strength. I am an extroverted team player and love to collaborate as well as pick up odds and ends tasks––my motto is that there is no task too trivial to be unimportant to the job. I have experience writing white papers, cold campaign emails, press releases, website blurbs, and social media posts (both personal and professional). Portfolio available upon request.