About Rick
The most important thing to consider when hiring an SEO expert or digital marketing company is whether or not they understand WHO YOUR CUSTOMER IS. If they don't lead with, 'I want to better understand your customer,' don't hire them!
When I conduct an SEO campaign, I focus on what's important and get rid of all the noise. In your case, your potential customers are what's important to me.
How do I do this? It's no secret. Using a variety of tools, i.e. keyword research, surveys, and good, ol' fashioned pen and paper, I find out what makes your customer tick -- what upsets him/her, what excites him, and what he does throughout YOUR buyer's journey. Once I've done this, I simply structure an SEO campaign (in other words, content, on-page markup, and backlinks) around it.
Search Engine Optimization isn't rocket science. You simply need a game plan and someone with the knowledge/experience to execute it.
WHY HIRE ME?
I have over 12 years of experience in digital marketing with an emphasis on SEO.
I am an expert at local, national, and international search engine optimization.
I can quickly identify and remedy technical issues.
I've worked at boutiques, large national agencies, and freelance.