Service Description
Skills:
Blogging/Content Creation ● Social Media Account Set up & Posting ● Facebook ● Twitter ● YouTube ● LinkedIn ● Adobe Photoshop ● HootSuite ● Google Ads ● Google Certified Partner ● Responsive Design ● MailChimp Email Marketing ● Local SEO ● Organic SEO ● Keywords ● Backlinking ● Google Search Console ● Google Analytics ● Google Data Studio ● HTML5 & CSS3 ● WordPress ● Website Design, Development & Maintenance ● Microsoft Office Suite (Word, Excel, PowerPoint)
Professional Experience:
Metro Internet Marketing, Phoenix, AZ
SEO, SEM, Internet Marketing ● Content Strategy ● Content Tactics: ie creation for both blogs and social media posts ● Search Engine Optimization (SEO), achieve and maintain page one on Google search for many competitive keywords ● Map optimization, local SEO ● Citations, NAP ● Maintain and improve Google Ads campaigns ● Assist in Facebook Advertising ● Social media account set up, posting and engagement ● Email marketing, account setup and campaign creation ● Perform keyword research ● Monitor keyword ranking performance ● Identify best practices for maximizing search success and mitigating risk ● Conduct cohesive analysis to predict topics relevant to target demographic ● Create detailed reports on SEO performance, present findings to stakeholders ● Google Search Console & Analytics, Bing Webmaster Tools account setup, analysis and reporting ● Google Data Studio setup and reporting ● Create WordPress websites ● Overall optimization onpage and offpage for local and organic search
Mirage Limousines
SEO, SEM, Internet Marketing ● Search Engine Optimization (SEO), achieved and maintained page one on Google search for many competitive keywords ● Map optimization, local SEO ● Citations, NAP ● Overall optimization onpage and offpage for local and organic search ● Perform keyword research ● Monitor keyword ranking performance ● Content creation for both blog and social media posts
● Social media account set up, posting and engagement ● Set up email marketing account and managed email marketing campaign ● Maintain and improve Google Ads campaigns up to $4000 in spend ● Identify best practices for maximizing search success and mitigating risk ● Conduct cohesive analysis to predict topics relevant to target demographic ● Create detailed reports on SEO performance, present findings to stakeholders ● Google Search Console & Analytics, Bing Webmaster Tools account setup, analysis and reporting
Leapforce at Home, Virtual Office
Search Engine Evaluator
Compared search query results for Google ● Reported on the usefulness of a website for the specific search query ● Graded the quality of websites returned by Google search ● Reviewed websites for spam
Education:
Master of Science Technology, Graphic Information Technology, Arizona State Bachelor of Arts, Psychology, Arizona State University
*Plan and execute all SEO, paid search, social media, and display advertising campaigns
• Manage and execute SEO strategies/initiatives for traditional search, mobile, video and image search
• Develop internal linking strategies to increase PageRank distribution
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Prioritize and execute best practices around website architecture, UI/UX, content, linking and other factors to improve SEO positions for relevant keywords
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Report and evaluate on all technical aspects of SEO delivery, clearly specifying requirements and changes that need to be made across digital platforms to improve SEO performance
• Analyze competitors and potential partners to identify opportunities for outreach/link-building
• Create, execute and monitor multi-platform social and content strategies
• Provide insights and recommendations for social media strategies, bringing my knowledge of the newest trends and technologies to the table
• Analyze ongoing social media initiatives, measuring the effectiveness and reporting on results with clear, actionable insights
• Track, measure, optimize, and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis, and reporting
• Manage paid media budgets
• Develop, analyze, and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Manage online business directories including Google My Business and Yelp
• Keep active pulse on online reviews, respond and answer questions via social in a timely manner