About Anouk
I consider myself a bit of an interdisciplinary hybrid – a passionate creative who understands
and loves branding, typography, print and digital design with a natural curiosity and avid thirst
for knowledge. Before becoming an independent consultant / freelancer – I spent the last 10+ years with the NY branding, design and innovation agency Clark McDowall, where I held the positions
of Design Director, Innovation Director and the agency's Brand Experience Director (responsible for the 2014 rebrand of the company). This cross pollination of disciplines and roles at Clark McDowall gave me a deep and rich understanding of branding, fueling my passion for consumer centric and strategically sound design that can span the whole brand ecosystem.
My career spans 3 continents, across multiple categories and industries – from the corporate sector, financial tech, hospitality, arts & theatre, legal sector and sports – to consumer electronics, personal care, health & wellness, wine & spirits and CPG. This has afforded me the pleasure to work with some truly great brands and clients – both big and small – such as American Express, M1 Finance, Samsung, Diageo, PepsiCo, Specialized Bicycles and The Natural History Museum UK, to name a few.
EXPERTISE
BRANDING: new brand creation and development, brand positioning, brand identity, brand architecture,
visual and verbal expression, brand innovation and idea generation.
DESIGN & ART DIRECTION: corporate identity and logo design, corporate guidelines and brand books, website design, presentation design, print and graphic design, environmental graphics and signage, packaging design
SURFACE DESIGN: textile print design, repeat pattern design