About This Role

We’re looking for a healthcare content writer to produce website, email and social content for a specialty compounding pharmacy that serves prescribers, telehealth practices, health systems and patients in several states.

Scope (monthly):

Content: 6 articles a month (800–1,000 words) for our website, blog and patient and provider education library on topics such as mental health, pain management and men’s and women’s health compounds, written in plain language, SEO-optimized and delivered WordPress-ready. Clinical pieces are routed to our pharmacists for review before anything publishes.

Email marketing: 3 campaigns a month: prescriber and telehealth-partner updates, patient education, and health-system partnership outreach, written in our brand voice, compliant with compounding claim rules, built and scheduled in our email platform after our review.

Social media copy: 12 LinkedIn, Instagram and Facebook posts a month with captions and sourced claims, drawn from the month’s articles so every piece works across channels.

Requirements: healthcare, pharmacy or medical writing experience with samples; ability to translate clinical and compounding topics into clear, accurate language for both clinicians and patients; familiarity with regulatory-compliant claims for pharmacy and compounded medications; SEO, WordPress and email platform (Mailchimp, HubSpot or similar) experience. Remote, 6-month engagement to start.

Budget: $1,040/month. Please include 2–3 healthcare writing samples, one email campaign example and a few social posts, and note any pharmacy or compounding experience.

Responsibilities

• Plan, launch, and continuously optimize campaigns across Google Ads, Meta Ads, and LinkedIn
• Build and A/B test landing pages, lead forms, and conversion funnels
• Develop and manage email marketing automation flows using Klaviyo, Mailchimp, or ActiveCampaign
• Configure event tracking, pixel installation, and UTM structures for accurate attribution
• Design audience segmentation, lookalike targeting, and retargeting strategies
• Report on ROAS, CPA, CTR, and other performance KPIs with clear, actionable analysis

Qualifications

• Documented track record managing paid media budgets with measurable ROAS outcomes
• Google Ads and/or Meta Blueprint certifications preferred
• Experience managing full-funnel strategy from awareness through to conversion and retention
• Strong analytical orientation with comfort interpreting performance data and making rapid iterations

Skills & Tools