Marketing yourself is paramount for freelancers, as it's certainly going to differentiate you from all the other independent contractors out there. And one of the most frequently asked questions among freelancers is 'how can I successfully promote myself and attract clients?' Well, with no further ado, here are some smart ways to get more eyes to your freelance business.
1. Use an e-mail signature
Simple as that and extremely efficient. As a freelancer, you're going to be sending plenty of e-mails to prospects, other freelancers, and so on. So why not make the most out of this? Create a simple signature with your name, the services you offer, and your contact details. I'd also recommend adding a professional picture. Furthermore, if you have a website or a portfolio page, insert the link to your signature, so that people can get to know you better.
2. Share your portfolio online
Another great way to market yourself is to house your portfolio in a lot of different places. The online world is huge and there are many places where you can promote your work and services. Create a great portfolio with your best samples and add it to your website, to your LinkedIn profile, and any other freelance platforms you've joined.
3. Build a website
This doesn't need to be anything complicated. Begin with getting a domain and a hosting service. Oh, and you don't need any web designing skills, either (unless, of course, you're a freelance web designer). Platforms like WordPress and Wix have a plethora of ready-to-use templates you can choose from. Therefore, opt for the one that best suits your business and list all the information you want your prospects to check out. Key sections to add to your website include the 'About', 'Portfolio', ‘Hire Me’ and 'Contact' pages. If you set up your website the right way, rest assured that work will start coming to you in a timely manner.
4. Embrace networking
Networking is, in fact, a way of expanding your circle of acquaintances. The main goal is to make yourself known by as many people as possible and eventually land a gig or get recommended when someone asks "Do you know a good freelance copywriter/ designer/developer?" There are multiple networking opportunities: from local business events and informal meetups to public speaking gatherings and job fairs, the list is endless. However, keep in mind that you shouldn't be pushy when talking about your freelance business. Start with a laid-back conversation and let things flow as natural as possible towards your freelancing career.
5. Join freelancing platforms
Freelancing marketplaces likeFiverr,Upwork,Giggrabbers andToptal are awesome for marketing your services and landing new freelance jobs. Set up an account, write about your experience, past projects, skills, and qualifications. You can even include details about your education, courses you've taken, and conferences you've attended. Most platforms allow you to attach a resume and a portfolio and that's a great way of having everything in one place. After you feel confident with your profile, browse for gigs and apply to the ones that seem like a good fit. Once you get your first assignments done, you'll gain popularity, receive reviews, and potential clients will start inviting you to interview for remote jobs.
6. Use social media
Social media networks allow you to let everyone know that you're a freelancer. Whether we're talking aboutFacebook,Twitter, orInstagram, don't forget to mention your business in your description. Moreover, you can create dedicated branded pages that focus solely on your freelance services and maybe run some sponsored ads. LinkedIn is one of the key networks to be on, as it's main aim is to connect professionals. You can easily get discovered by recruiters and get in touch with companies that are searching for independent contractors. Plus, you can join groups where like-minded freelancers exchange ideas and share opportunities.
7. Seek out client referrals
Once you've done a wonderful job for a client, don't be ashamed to ask for referrals. If they're happy with your work, they'll be willing to recommend you to their business partners and acquaintances who are searching for a reliable freelancer.
All in all, keep in mind that you don't need to pitch 24/7, hustle, or struggle in order to market your services. These simple, yet effective tips will help you grow your freelance business and get more clients in a jiffy. Break a leg!